1. Introduction

We, AP Jewellers Jewellery and Lifestyle Limited ("AP Jewellers", "we", "us" or "our"), carry out our business from our retail stores (under our brand "AP Jewellers Jewellery") and our website (www.AP Jewellers.com) and our mobile app (AP Jewellers Jewellery Online) (collectively "Platform"). At AP Jewellers, we respect your privacy and are committed to take reasonable precautions to protect your information and comply with our obligations related to privacy.

This policy ("Privacy Policy") outlines the manner in which your information is collected by us through various interactions with you on the Platform, and the manner in which the information so collected is used by us.

Please note that this Privacy Policy may be amended or updated from time to time to reflect changes in our practices with respect to processing of personal data or changes in applicable law. We encourage you to read this Privacy Policy carefully, and to regularly check it to review any changes that we might make to it.

By accessing the services provided by the Platform, you agree to the collection, use, sharing and storage of your information by AP Jewellers in the manner provided in this Privacy Policy.

2. Collection of Information

We collect the details provided by you on registration (if any) together with information we learn about you from your use of our service and your visits to the Platform.

We may collect personally identifiable information such as your name, email address, contact details, PIN/ZIP code, demographic profile (age, gender, date of birth, etc.), and opinions on our services. Additionally, we collect device, IP, browser, and network data to enhance user experience.

If you make a purchase, we collect sensitive personal data such as payment details, billing, and shipping information. We may also gather data through promotions, feedback, and traffic monitoring to improve our services.

3. Use of Information

Your data helps us provide products and services, enhance your shopping experience, and send communications such as confirmations, offers, and updates. We may analyse demographic data and usage trends to improve services.

4. Cookies and Similar Technologies

We may use cookies to personalise content, analyse traffic, and improve services. You can disable cookies in your browser, but doing so may limit functionality.

5. Disclosure of Personal Information

We may share personal data with trusted third-party service providers for purposes like hosting, analytics, and marketing, under strict confidentiality. We also comply with legal disclosures when required by law. We never sell your data without consent.

6. Your Consent

By using our Platform, you consent to the collection and use of your information as outlined in this Privacy Policy.

7. Links to Other Websites

Our Platform may contain links to external websites. We are not responsible for their privacy practices and recommend reviewing their policies before sharing information.

8. Your Rights

You have the right to access, correct, restrict, or object to processing of your data. Contact us at customer.grievances@AP Jewellers.com or cs@AP Jewellers.com to exercise these rights.

9. Data Retention

We retain your data only as long as necessary for the purposes outlined, unless longer retention is required by law.

10. Security Precautions

We use appropriate security measures to protect data. However, no system is fully secure, and we urge users to be cautious when sharing information online.

11. Choice/Opt-Out

Users may opt out of promotional communications anytime or delete non-mandatory data. Contact us for assistance with opt-out requests.

12. Profile Deactivation

You can temporarily freeze your profile, which disables access to AP Jewellers account features such as wishlists, credits, and vouchers.

13. Profile Deletion

Deleting your profile permanently removes all associated data, including orders, credits, and vouchers. It also restricts future account recreation using the same email.